Words by Hannah Tapping
In conversation with Wooda Farm Holiday Park, a family run business that has been welcoming visitors to its five-star farm since 1975.
Arriving at Wooda enforces a slowing down from the frenetic pace of modern life. Set in 40 acres of parkland, close to the coastal town of Bude, visitors find that from the moment they arrive their shoulders drop and there’s an instant reconnection with nature and the simpler ways. Whether it’s a touring pitch, a luxurious lodge or a gorgeous holiday home, all benefit from some of the finest facilities in Cornwall and the Wooda team work tirelessly to create holiday options for all, encouraging quality time spent with loved ones in the countryside.
How has running a family business in Cornwall shaped the values and operations of Wooda?
Running a family business in Cornwall has deeply influenced the values and operations of Wooda Farm Holiday Park. Our roots in the community inspire us to prioritise warmth, hospitality and a strong sense of family in everything we do. We believe in creating a welcoming environment where guests can experience the charm and tranquillity of Cornwall, just as our family has cherished for generations. This family-oriented ethos is reflected in our commitment to providing a personalised service, maintaining high standards of cleanliness and fostering a sense of belonging among our guests and staff.
Can you describe some of the sustainable practices that have become a cornerstone of your operations and how these have evolved over time?
Sustainability is at the heart of our operations at Wooda. Over time, we have implemented a range of eco-friendly practices, from using renewable energy sources to minimise our carbon footprint, to encouraging guests to recycle and reduce waste during their stay. We have also invested in energy-efficient infrastructure, such as LED lighting and water-saving systems. Our commitment to sustainability extends to preserving the natural beauty of our surroundings, including the careful management of our land to support local wildlife and biodiversity. As we continue to evolve, we are exploring new ways to reduce our environmental impact, such as expanding our use of solar power and increasing our support for local, sustainable suppliers.
What are some of the unique challenges you face running a family business in today’s environment, especially in Cornwall?
One challenge is balancing the demands of modern tourism with preserving the traditional values that define us. With more and more commercial businesses appearing around Cornwall, it can be tough to remain competitive, but we hope that our family values and drive towards sustainability help to set us apart from the rest. We are striving to challenge preconceptions, saying goodbye to the stereotypical crowded amenities and noisy entertainment and hello to a tranquil retreat surrounded by the natural beauty of Cornwall, alongside five-star facilities and some of the best accommodation options in the county.
The seasonal nature of tourism in Cornwall can also be challenging, requiring us to be resourceful and adaptable. However, the rewards far outweigh the challenges. We take immense pride in being able to share the beauty of Cornwall with our guests and in supporting our local community. The satisfaction of seeing families return year after year, creating lasting memories at Wooda, is incredibly fulfilling.
How has the COVID-19 pandemic transformed your interaction with other independent Cornish businesses?
The COVID-19 pandemic underscored the importance of community and local collaboration. During the pandemic, we made a concerted effort to support and collaborate with other independent Cornish businesses, recognising that we were all in this together. This experience has strengthened our commitment to fostering these relationships and supporting the local economy in any way we can.
What steps have you taken to create diverse holiday options that cater to different budgets?
At Wooda, we believe that everyone should have the opportunity to enjoy a Cornish holiday, regardless of their budget. To that end, we have created a range of accommodation options to suit different needs and price points. From luxury lodges with stunning views to cosy caravans and camping pitches, we offer something for everyone. We also frequently offer special deals and packages to make our holidays even more accessible. Additionally, our on-site facilities are designed to provide value, with complimentary access to activities like our playground, nature trail and secure dog field, ensuring guests can enjoy a full holiday experience without breaking the bank.
How do you ensure that guests can disconnect and truly relax in the countryside?
We encourage our guests to embrace the natural beauty of our surroundings and take a break from their screens. Our park is designed to help people unwind, with expansive green spaces, woodland walks and breathtaking coastal views. We offer a variety of outdoor activities that invite guests to immerse themselves in nature, such as woodland walks, mountain biking trails and segway tours. For those looking to relax, our peaceful gardens and wooded areas provide the perfect setting for some screen-free downtime.
Can you share any stories or feedback from guests who have had memorable experiences while staying with you?
Our guests are at the centre of everything we do, and we are truly fortunate to have a very high proportion of guests returning to us year on year (a few of them since we opened in 1975!). One of our most popular onsite activities is our nature trail which also features some Cornish pixies who are hiding in the woodland. We hear lots of lovely stories from guests who remember taking part in the pixie trail when they were young, who have now returned with their own children to experience the magic!
What measures have you put in place to promote quality time and meaningful interactions among families who visit?
Promoting quality family time is a key focus at Wooda. We offer a variety of activities designed to bring families together, including badminton and tennis and our outdoor play areas, where children can explore while parents relax nearby. Additionally, our accommodation options are spacious and comfortable, providing the perfect setting for families to relax and connect after a day of activities. We believe that the simplicity and tranquillity of our countryside setting naturally encourage families to slow down and enjoy each other’s company.
How important is the community and local collaboration and what initiatives are you involved in to support independent businesses in Cornwall?
Community and local collaboration are at the core of our philosophy at Wooda. We understand that our success is intertwined with the prosperity of our local community. We actively support independent businesses by sourcing local produce for our on-site shop and food and drink venues and featuring local artisans in our gift shop. We are also involved in initiatives that promote sustainable tourism, working with local organisations to preserve Cornwall’s natural beauty and cultural heritage. We also support many local charities, such as the RNLI and Bude Sea Pool. Our commitment to the community is ongoing, and we are always looking for new ways to support and uplift our local partners.
How do you foresee the future of tourism in Cornwall evolving, and what role do you see Wooda playing in this landscape?
The future of tourism in Cornwall is likely to see a continued emphasis on sustainability, quality experiences and a deeper connection with nature and local culture.
As more people seek out authentic, meaningful travel experiences, we believe that Cornwall’s natural beauty and rich heritage will attract visitors looking for more than just a typical holiday. At Wooda, we see ourselves playing a significant role in this evolving landscape by continuing to offer high-quality, eco-friendly accommodations that respect and celebrate our natural environment. We aim to be a leader in sustainable tourism in Cornwall, providing guests with memorable experiences that highlight the best of what our region has to offer while also preserving it for future generations.
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